Why the ‘ Barred Handshake’ or ‘ No Handshake ‘ picture, plain and simple how many times have you seen a website from a marketing company and see a standard stock photo of a hand shake, if its not on the front page it will be in there somewhere usually in the part where they talk about ‘working with you’.
Its annoying because most of these marketing firms are the ones selling social media marketing or Internet marketing of some sort, no actual being there and shaking hands, no being there to welcome those perspective clients they promise to get you to your office, its a false stock photo and means nothing.
To me if your looking for a good marketing firm look for something unusual in their website and literature something more imaginative and if you see the ‘Standard Handshake’ well thats a big minus mark against that firm for me when weighing them up against others.
There are other standard stock pictures and graphics used by some companies that can not be bothered which I will cover in future posts but if you know of any that are REALLY ANNOYING and want to bring them to my attention make a comment and a link in the box below.
Good Free Marketing – Click on our Links Page
I have started to populate the Useful Links page with details and links to some of the websites I have found offering great Marketing Advice and Guides.
I could do with more help on filling out this page so if you have a suggestions for sites offering excellent and free marketing content let me know in the meantime check out my finding on the Useful Links page.
In my working life I have attended a number of courses on Selling, Negotiation, Business Development etc. and although I have learnt a lot on some of these courses in most it seemed to me they were stating the bloody obvious or repeating straight from the in vogue marketing books spouting out buzzwords, phrases and various anagrams in front of power point presentations.
With the development of the internet and in more recent times social media those so-called marketers out there seem to have got worse, more copying from the same dozen or so marketing ‘Gurus’ and trying to get us believing that companies will not exist in the future if we don’t embrace ‘Facebook, Twitter and YouTube’, all while checking our analytics and Google page ranking.
Now I don’t disagreed with some of what is said out there about social marketing, because if you are a major national or international company selling branded products to the general public in a populated market and spending hundreds of thousands if not millions in marketing then you need to take all marketing possibilities into account and keep up with the latest trends in social media, based on that your company will grow or not depending on how successful your marketing is.
What as the title of this blog gets me is the ‘Annoying Marketing’ practices used and followed by so-called marketers trying to sell to small / medium businesses. Most of which is copied from the major marketing companies and gurus and applied in the wrong context. Basically selling to small and medium businesses marketing techniques and strategies that they didn’t need and won’t work all with a good dose of buzzwords, anagrams and modern sales / technology patter.
What I hope to do with this blog and with the help of the genuine marketers and people out there is to highlight the Annoying Marketing practices, techniques and bad habits used by some marketers which we come across every day in our lives and at home which we could well do with out.
Now its off my soap box and I welcome your comments and ‘Annoying Marketing’ examples…